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For Nike (Nike) and Adidas (Adidas), the Beijing Olympics were a battle for the world dominance of sneakers in twenty-first Century. although the Gam cheap foamposites es were a melee between the two old enemies, this year's war was particularly fierce because Beijing was the gateway to a vast new market. China has a population of 1 billion 300 million, and most of them do not have sports shoes. Both companies want China to be the second largest market in the world after the United States in a few years. "This is the biggest turf issue," says Mr Swangard. Such a growing market has never hosted an Olympic games." for Adidas, this is especially important. After a bad deal against Reebok in 2005 failed to revive Adidas's performance, the company found itself increasingly under pressure from Nike (Reebok). Adidas will be this summer's Beijing Olympics as a chance to rally. reports that Adidas has paid about $100 million in cash and sponsorship for partner rights. The company will provide clothing for athletes, volunteers and technical officials and sponso cheap air jordans r interactive online games with several Chinese athletes to present their brands to the audience. While Nike is taking another route, its core is still to support a specific athlete. University of Oregon (University of Oregon) Warsaw Sports Marketing Center (Warsaw Sports Industry Center) director general manager Paul Swangard said: "Nike never needs through the official sponsor to enter the market." is headquartered in Germany, Adidas has a strong strength in the European market, while Nike's flagship market in the United States is relatively weak, however, Nike is still in the past 3 years the global leading position in the competition. Sporting Goods Intelligence (sporting goods Intelligence) said, Nike's global market share of 36%, so that the market share of only 21.8% of Adidas pales in comparison. Adidas has been involved in the once brilliant Reebok brand, which contributes about 6% o air jordan 11 space jam for sale f its parent company's overall performance. indeed, the deal saves some of the cost by adding Reebok to Adidas's manufacturing architecture. The company also successfully stripped its distribution network and abandoned its discount store that affected its brand image and price. But industry experts, The Sneaker Wars, author Barbara Smit pointed out that there is still need to re launch the brand to improve)The Nike's Air Max Lunar 1 and Air Max 95 based on the design of signs of running shoes, want to Kabutomushi beetles, launched a new series of Kabutomushi injection. 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In addition to the unprecedented financial and material resources, the sponsorship period for four years from the closing of the Athens Olympic Games to now has not been interrupted, we did a lot of investment in this period, organized a variety of activities, which is unprecedented. The Economic Observer: The specific terms of financial and material resources invested in how much? Hainer: As the official sportswear partner of the Beijing 2008 Olympic Games, adidas will provide the Beijing Olympic Games, the Beijing Paralympic Games volunteers, technical officials and the Beijing Olympic Organizing Committee staff over 1.4 million equipment. Adidas will also provide more than 3,000 athletes, 214 sports associations and 16 NOCs provide a variety of products. Adidas will provide a total of more than 300 million products, including the Olympics offers 43 different kinds of sports shoes for the 28 sports in 27 projects. The Economic Observer: Adidas this massive sponsorship of the Beijing Olympic Games, what you expect in return? Hainer: Adidas, the 2008 Beijing Olympic Games is a platform for a leapfrog development. Accelerate the realization of the "first sports brand" dream: in 2008, Adidas to become China's largest sports brand; to 2010, Adidas to become Asia's largest sports brand. Economic Observer: Did you see the actual effect now? Hainer: Yes. Early in August 2006, AC Nielsen survey data had shown awareness adidas and the Olympic Games have been associated with more than 50%, this figure has more than any previous Olympic Games. Now two years later, I think this figure can be higher. reflected in sales, Adidas Group in the first half of 2008 net sales rose 12 percent to 5.1 billion euros, the gross margin increased by 2.5 percentage points to 49.6%, operating profit rate increased by 1.1 percentage points, rising to 9.5%. The Economic Observer: China market situation? Hainer: Our first half performance was largely due to our business in China. With the arrival of the Olympic Games, Adidas brand has occupied a leading position in the Chinese market. In the first six months of this year, the adidas Group is China's fastest-growing market in sports goods company, based on a unified exchange rate adidas Group sales in China increased by more than 60%. From this perspective, market share, Adidas has been the first time more than our major competitors, China's market share of the market among the first sports brand, this goal has been achieved.Nike announced that Mamba Day is about to open 2016-04-08 11:24:06 Nike today announced April 13th as Mamba Day, and will create a series of black color products, in the coming weeks will debut, while Nike's numerous stars today expressed deep respect for Kobe, the first 15 seconds of the video, Erwin, George and Durant the expression of their views. 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